User Generated ContentBy now, the growing popularity of user-generated content (UGC) is a mainstream phenomenon. From YouTube, to MySpace, to the millions of new blog postings hitting the web each day, the impact of UGC has been dramatic. But will this be a lasing phenomenon? If so, how will it evolve? By exploring issues like monetization, personalization, user-generated advertising, and the fundamental changes in industry structure, this panel will help identify the most promising areas within UGC, from both a user and a business perspective.