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Interactive / Games"Games have the potential to subsume almost all other forms of entertainment media. They can tell us stories, offer us music, give us challenges, allow us to communicate and interact with others, encourage us to make things, connect us to new communities, and let us play." - Will Wright, game designer and creator of the Sims franchise
It is increasingly clear that games and interactive technology will be driving the way people consume content in the future. Each year the medium is taking a rising share of consumer time and wallet from traditional media. Games are becoming an engine for creating new global entertainment franchises with crossover properties in film, TV, and the Internet. In short, games are redefining the boundaries of entertainment.