Early Afternoon Session, 2:15-3:15pm
Late Afternoon Session, 4:15-5:15pm

Interactive / Games
"Games have the potential to subsume almost all other forms of entertainment media. They can tell us stories, offer us music, give us challenges, allow us to communicate and interact with others, encourage us to make things, connect us to new communities, and let us play." - Will Wright, game designer and creator of the Sims franchise

It is increasingly clear that games and interactive technology will be driving the way people consume content in the future. Each year the medium is taking a rising share of consumer time and wallet from traditional media. Games are becoming an engine for creating new global entertainment franchises with crossover properties in film, TV, and the Internet. In short, games are redefining the boundaries of entertainment.

Some facts:
  • PWC projects the worldwide video game market is projected to become a $46 billion market in 2010, with the overall fastest growth in the US of all entertainment markets
  • More than 8 million people around the world are paying $10-15 per month to play World of Warcraft. The average player spends more than 20 hours a week in the game world
  • More than 100 million PlayStation 2 consoles have been sold worldwide
  • Over 5 million subscribers can access 1000 hours of video content from CBS, MTV, Warner Bros, TBS, Lions Gate, and Paramount on Xbox Live
Current and future leaders in the entertainment industry will need to be familiar with this ascendant medium. Our panelists will help us understand the following key issues:
  • Entrepreneurial opportunities in games
  • Convergence of games, animation, film/TV
  • Managing creative teams
  • New forms of gameplay